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Experiential learning, To Market to Market

  • Craft Council of Newfoundland & Labrador 59 Duckworth Street St. John's, NL, A1C 1E6 Canada (map)

Off The Ground II - Session 2

With the professional support and guidance from the Craft Council Clay Studio Coordinator, Retail Shop Manager and other craft business professionals, ceramic artists will work together to sell their pottery at the annual Craft Council Christmas Craft Show. This process will require each participant to create a cohesive body of work ready for a retail setting, have your work juried by the Craft Council, as well as prepare print material and manage the business of retailing a product. A display booth will have to be designed and fabricated for the Christmas Craft Fair. These workshops are designed for crafts people in various stages of their development and in some cases applicable to disciplines outside of ceramics.

This series has four seminars; you can register for each individually, or save money, by registering for all four at once.

Seminars series include:

1. Developing a New Body of Work for Exhibition and Sale (9hrs)

2. Designing and Creating Marketing and Promotional Materials for Your Craft Business (3 hr seminar focusing on DIY Moo and Vista Print)

3. Preparing Application for Standards Assessment (3 hrs)

4. Craft Fair Participation, Display and Booth Design (6 hrs)

HERE ARE DETAILS ABOUT Seminar # 2
2. Designing and Creating Marketing and Promotional Materials for Your Craft Business (3 hr seminar focusing on DIY Moo and Vista Print)

Dates: Thursday, October 8 6:30-9:30 p.m. 
Cost: $45 + HST

Join Rachel Anstey, Craft Council Communication’s Coordinator as she guides you step-by-step through the process of creating business cards and other marketing elements for your craft business. Bring along your artist statement, your own professional photographs (or up to three pieces to have photographed on site), and a laptop if you have one. You will then be guided through uploading and designing in VistaPrint and Moo to create beautiful, consistent marketing for your business.

@CraftCouncilNL

Craft Council of Newfoundland & Labrador

Earlier Event: October 8
Magna Mater
Later Event: October 8
Feast of Pottery!